I did something rather impulsive the other day, something that I probably should not do in the future. I wrote something in the middle of the night (sleep is a luxury when you are a Father, Husband and Soldier) and decided to post it without really taking the time to look over it and see if it was something worth posting.
I went to bed after publishing my new page, a page that made a compelling argument as to why someone should continue to read my blog. I closed my eyes totally satisfied with my effort.
When I woke up in the morning, I decided to look over what I had written and decided immediately that it was not up to standard. I found it too sales pitchy and since this site is still young, the post bothered me because it referenced all the great content. Obviously since this is only the third post, that claim would have been rather presumptuous.
Ultimately, it was paying attention to a couple of past DNA Mentors that reinforced my decision.
I was taking notes on a past DNA Mentorship session when the Charlie Hoehn call was posted. I had only just recently heard of the guy, but was quickly impressed by how much the guy has accomplished at so young an age, having worked side by side with Tim Ferriss and Ramit Sethi. I decided to take a break from my studies and give the call a listen.
One thing that Charlie stressed during the call is that most people do not have high standards when it comes to what they post on their blogs. As a counter example, Charlie pointed out that Timothy Ferriss of the Four Hour Work Week has incredibly high standards when it comes to writing, treating his blog as if it is a major publishing empire, with even guest posts having gone through rigorous examination and editing before being posted. Judging from the results of the Four Hour Empire, it was pretty easy to see that my crappy page was not going to cut it.
Enter Mentor Two
One of the mentors from DNA I have listened to a couple of times is Corbett Barr. I find him very insightful and find myself referencing his blog, Think Traffic frequently. His post describing his conversation with Derek Halpern provided a much needed education. The post, Fluff Equals Failure was amazing and I won’t try to rehash it here, because to do so would not only rob you of the experience but would also violate the principles behind the post in the first place. Let’s just say that I am a big fan of the post and it adjusted my thinking about what I will put up in the future.
Back to the Drawing Board
So, here I was not only publishing a page that had no business being published, I was also getting ready to publish about three or four posts about my experiences. I quickly took a step back, looked at them with a critical eye and decide they were crap.
Looking back though, maybe I was a bit harsh. It is not that the stuff was not good; it is just that it was not great.
It is hard enough to get someone to read an online journal in a world where people are publishing good content daily. I probably should not make a habit of shooting myself in the foot before I begin.
So, with that in mind I have had to make a couple of decisions.
As much as I would like to pop out a new post every day, I am going to have to stick to a schedule that has a new post every 7-10 days. This will allow for me to post something of quality rather than race to see how many posts I can accumulate. Three posts per month sounds reasonable and will leave plenty of room for overachieving.
Additionally, I cannot make any promises about the length of the posts. Since this is a journal of my experiences with Lifestyle Design and the DNA, I will have to play around with different formats until I find what works. I apologize to those with ADD, hopefully you will not see a shiny object on the way.
Speaking of formats, I think I will write future posts in the following format:
First I will start off with some thoughts that may or may not be useful. I may even rant now and then.
Second, I will give a SITREP (a situation report)—where I will give an update to what I am currently engaged in, what I am listening to (mentorship call or podcast), what I am reading, what adjustments I have made on the site, and the challenges I am having.
Finally, I will end the post with an AAR, or After Action Report—lessons learned since the previous post including what went right, what went wrong and any adjustments that need to be made.
Hopefully, if everything works out as planned, people will be able to use the format to skip ahead to any areas that they have interest in. That way, if my post runs long those with ADD won’t lose focus
if all they are after is finding out what I screwed up on. They should be able to jump right to it. If the new format does not work, then it can be scrapped as fast as I started it.